Partnership:

A Beautiful Day in the Neighborhood and Beekman 1802

Description:

To promote the theatrical release of A BEAUTIFUL DAY IN THE NEIGHBORHOOD, Sony Pictures formed a partnership with Beekman 1802.

Sony collaborated with the home and beauty company to create a limited-edition holiday gift set inspired by the film. The collection could be purchased through QVC on November 23, 2019.

Additionally, Beekman 1802 offered a red sweater cardigan pattern inspired by the cardigans one throughout the film by Tom Hanks. Fans could go online to Beekman 1802's website, enter their e-mail and then receive the 6 page guide on how to make their own red cardigan.

Partnership Opportunity:
A Beautiful Day in the Neighborhood/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Beekman 1802 /Household
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Sony Pictures Entertainment
Tuck

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