Partnership:

Sony Pictures Entertainment and Penguin Random House

Description:

Sony Pictures teamed with Penguin Random House for a collaboration to promote A BEAUTIFUL DAY IN THE NEIGHBORHOOD.

The partnership consisted of a sneak peek into the making of the film being included in Penguin Random House's publication of Mister Rogers' Neighborhood, a visual celebration of Mister Rogers. The book also included a foreword by A BEAUTIFUL DAY IN THE NEIGHBORHOOD star Tom Hanks.

Sony also collaborated with Penguin Random House to release an official tie-in book that included the article by Tom Junod that inspired the film.

Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Penguin Random House /Publishing
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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