20th Century Fox Home Entertainment partnered with Cholula Hot Sauce for the DVD/Blu-Ray release of A GOOD DAY TO DIE HARD. Cholula Hot Sauce featured the film on all Cholula Hot Sauce bottles and invited fans to join the new Cholula UK Facebook page and post a fun pictures involving the brand. Prizes included a three-day trip to Russia to see where A GOOD DAY TO DIE HARD was filmed, t-shirts and DVDs.A GOOD DAY TO DIE HARD released on DVD on June 10, 2013.