Partnership:

A GOOD DAY TO DIE HARD and DirecTV

Description:
20th Century Fox partnered with DirecTV for the theatrical release of A GOOD DAY TO DIE HARD. DIRECTV hosted an online sweepstakes for a chance to win a Grand Prize trip to Moscow, for the winner and one guest. DIRECTV subscribers were automatically entered into the sweepstakes when they purchased one of the DIE HARD films to view on their television. A GOOD DAY TO DIE HARD released in theaters February 14, 2013. http://directvdiehardsweeps.com/
Partnership Opportunity:
A GOOD DAY TO DIE HARD/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
DirecTV /Television
Timing:
February 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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