Partnership:

A GOOD DAY TO DIE HARD and Royal Purple

Description:
20th Century Fox partnered with automotive products brand Royal Purple for the theatrical release of A GOOD DAY TO DIE HARD. Royal Purple hosted a special screening of the film`s red carpet premiere. Fans around the world were invited to watch and participate in a live broadcast of the red carpet arrivals at the London premiere of A Good Day to Die Hard. The event was held in association with Mercedes-Benz on Thursday, Feb. 7 at 6 pm GMT exclusively on Yahoo! Movies at http://uk.movies.yahoo.com. Viewers were able to see the stars arrive and be interviewed, including Bruce Willis, Jai Courtney, among others. A GOOD DAY TO DIE HARD released in theaters February 14, 2013. http://royalpurpleconsumer.com/44892/partners-sponsorships/a-good-day-to-die-hard-red-carpet-arrivals/
Partnership Opportunity:
A GOOD DAY TO DIE HARD/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Royal Purple /Automotive
Timing:
February 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
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