20th Century Fox partnered with automotive products brand Royal Purple for the theatrical release of A GOOD DAY TO DIE HARD. Royal Purple hosted a special screening of the film`s red carpet premiere. Fans around the world were invited to watch and participate in a live broadcast of the red carpet arrivals at the London premiere of A Good Day to Die Hard. The event was held in association with Mercedes-Benz on Thursday, Feb. 7 at 6 pm GMT exclusively on Yahoo! Movies at http://uk.movies.yahoo.com. Viewers were able to see the stars arrive and be interviewed, including Bruce Willis, Jai Courtney, among others. A GOOD DAY TO DIE HARD released in theaters February 14, 2013. http://royalpurpleconsumer.com/44892/partners-sponsorships/a-good-day-to-die-hard-red-carpet-arrivals/