Description:
MGM, Alloy and GoldPocket Interactive partnered for a text messaging campaign to promote A GUY THING. Fans who register for wireless alerts on the films website, teen portal Alloy and actress Julia Stiles` official site will receive news updates on teh film, greetings from star: Stiles, Jason Lee and Selma Blair, and messages to visit Alloy`s site for a film related sweepstakes.
Partnership Opportunity:
A GUY THING/Theatrical
Company:
MGM
Partner/Category:
Alloy Entertainment /Communications
Timing:
1st Quarter 2003
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-29
Companies Involved
MGM
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