• adidas joins forces with the gaming and entertainment brand Minecraft, known for its blocky aesthetics and one of the best-selling games of all time, with more than 300 million copies sold.


• The collaboration will include both apparel and footwear products as well as in-game activations.


• The partnership begins with the launch of a limited-edition capsule collection, inspired by the first-ever big screen adaptation of the game, the highly anticipated A Minecraft Movie. The collection will be available globally as of April 1^st, 2025.

Today, adidas and Minecraft announce a multi-year collaboration to develop apparel and footwear products as well as digital experiences, making the partnership a perfect crossover between gaming, sport, and culture.

The partnership launches with a capsule collection inspired by the upcoming A Minecraft Movie, transforming the film’s core narrative into bold, wearable designs. This collection is more than just apparel and footwear - it’s an invitation to step into the world of “A Minecraft Movie” and carry its energy beyond the screen.

Key design elements of the collection are:

GRAPHICS: Iconic characters from A Minecraft Movie are reimagined through mixed-media executions, including blocky prints and textured details.

ALL-OVER PRINTS: All-over patterns transport fans into the movie’s universe, drawing inspiration from its most memorable scenes, including the blue portal landscape that bridges the real world and the Overworld.

STORYTELLING GARMENTS: Designs inspired by the film’s most striking and memorable costumes, such as one protagonist’s bold 80s-inspired leather jacket, reimagined with elements from the adidas `80s archive.

The collection includes apparel and footwear, and is available in kids, junior, and adult sizing.

The adidas Originals x Minecraft collection launches globally on April 1^st and will be available in select stores and online at adidas.com.

A MINECRAFT MOVIE will be in theatres in North America on April 4, 2025, and internationally beginning April 2, 2025.