Partnership:

The Walt Disney Studios and ALEX AND ANI

Description:

Walt Disney Studios and ALEX AND ANI teamed up to celebrate the theatrical release of A WRINKLE IN TIME with a new, cosmically-inspired capsule collection. Beginning Friday March 2, 2018, fans could purchase the 19-piece collection, which included necklaces, bracelets and rings inscribed with iconic quotes and magical symbols form the cherished story of one young girl’s epic adventure.


To further celebrate the collaboration, ALEX AND ANI and Disney jointly produced a video capturing the interconnection of the film’s powerful messaging to the brand. Both the collection and the video are designed to connect the viewer to mysteries outside of time and space, with the challenge to become a warrior for love – armored with the power in each ALEX AND ANI piece.
Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
ALEX AND ANI /Retail
Timing:
March 1st Quarter 2018
Target:
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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