Walt Disney Co. and Choice Hotels teamed up to promote ABC with the Choice Hotels Water Cooler Moments $10,000 Giveaway. Contestants had to be members of the Walt Disney Internet Group (WDIG) Family of Sites and entered the sweepstakes at http://abc.go.com/primetime/watercooler/index?pn=sweeps. WDIG membership is free. Contestants could enter a maximum of once per day during the promotional period. One Grand Prize winner was selected by a random drawing and received a check for $10,000. The sweepstakes began October 20, 2008 and ended December 31, 2008.