Partnership:

ABC FAMILY and Rancho Mirage

Description:
ABC and Rancho Mirage joined forces to promote ABC FAMILY and celebrate Mother''s Day. ABC FAMILY aired movies that appealed to mom all weekend long for Mother''s Day such as One Fine Day and Forever Young. In addition to the shows, the partnership featured a sweepstakes where five winners and their guests won a 4 day/3 night accomodations to the Rancho Mirage hotel, along with spa treatments, and a $500 shopping spree. Participants entered on ABCFamily.com. The sweepstakes ran until May 8, 2005.
Partnership Opportunity:
ABC FAMILY/Television
Company:
Disney ABC
Partner/Category:
Rancho Mirage /Travel
Timing:
May 2nd Quarter 2005
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-05-13
Companies Involved
Tuck

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