Partnership:

Academy of Country Music & ACM Lifting Lives and Boot Barn

Description:

At the 2025 ACM Awards Red Carpet, Boot Barn partnered with us to create a memorable, on-brand activation that authentically connected with country music's biggest stars and fans. Through a custom-built interview set and branded photo moment, the brand engaged directly with country music's top artists while producing shareable content in real time.

  • Instagram Stories: 116K+ views

  • Instagram Reels: 561K views with 14K engagements

  • TikTok: 176K views with 15K engagements

  • Total Reach: 853K+ impressions across all platforms

The partnership amplified the Red Carpet's digital footprint while highlighting Boot Barn's credibility and cultural alignment with the country music scene. The on-site presence allowed for meaningful brand visibility and engagement and resulted in a mutually beneficial partnership.

Social media content from the Red Carpet is linked via the platform icons below!

Partnership Category:
Music
Company:
Academy of Country Music & ACM Lifting Lives
Partner/Category:
Boot Barn /Fashion
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Adults 45-54
Adults 25-34
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Online
Signage
Social Media
Sponsorship

Website and Social Media

Created On:
2026-02-18
Last Modified on:
2026-02-24
Tuck

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