At the 2025 ACM Awards, Carhartt partnered with us on a multi-faceted campaigned designed to drive both national reach and on-site fan engagement. The 31-day co-branded digital sweepstakes campaign built anticipation and engagement for fans leading into the ACM Awards. The on-site, immersive experiences at ACM Country Kickoff, including a branded photo moment and product displays, brought the partnership to life in person.
Social Media Performance: 150K impressions and 36K engagements
Sweepstakes: 12,230 registrations with 19,670 total site visits
Top Sweepstakes Day: 8,514 visitors and 5,070 registrations
On-Site Activation: 600+ data sign-ups
Cross-Promotion: Introduced ACM audiences to 46K+ Carhartt subscribers
The combination of digital promotion with experiential touchpoints made this partnership highly successful for both parties.
Social media content is linked via the platform icons below!
Female
Family
Adults
Adults 45-54
Adults 25-34
Event / Activation / Experiential
Premiums / Giveaways
Online
Product Placement
Signage
Social Media
Sponsorship
Website and Social Media
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
