Partnership:

Accor's Fairmont Hotels & Resorts and Abbey Road Studios

Description:

Fairmont Hotels & Resorts was delighted to announce the creation of ‘Center Stage’ - an exciting music program that supported the talents of tomorrow, pairs emerging and established artists and provides studio time and suite time to foster musical collaboration and mentor the creative process. Over the next three years, Fairmont, with the support of Abbey Road Studios, the most famous recording studio in the world, provided 1000 hours of studio time and 1000 hours of suite time to up-and-coming artists across the globe, while documenting their artistic journeys – from writing and recording to live performances.

The Center Stage program launched at the Beaufort Bar at The Savoy, A Fairmont Managed Hotel, in London, on February 8th, 2023, featuring special performances by Rema and 0207 Def Jam’s rising star, Debbie. At the event, Fairmont lifted the curtain on the music writing process by sharing a documentary of its first collaboration – including the evolution of a track during a studio session, delving into the meaning behind the song, and where the artists found inspiration. The chronological docuseries began in The Royal Suite by Gucci at The Savoy, highlighting the way brilliance often strikes in meaningful settings. The artists were then followed to Abbey Road Studios’ Writing Rooms where they shape their creation with the help and support of their paired mentor and Abbey Road’s world class engineers and experts.
Partnership Opportunity:
Accor's Fairmont Hotels & Resorts/Travel
Partner/Category:
Abbey Road Studios /Music
Timing:
February 1st Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2023-02-27
Last Modified on:
2023-02-27
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.