Partnership:

Accor's Sofitel Hotels & Resorts and Vogue

Description:

Sofitel Hotels & Resorts announced a global partnership with Vogue. Over the next three years, they will launch immersive festivals, creative activations, fashion collabs and beauty inspired programs – all designed around the theme of mastering Art de Vivre. Elements of the partnership include:

VOGUE X SOFITEL FESTIVAL

A premiere Vogue x Sofitel Festival weekend will be held in Paris from October 14th-15th, 2022. Up to 1,000 guests from the Vogue and Sofitel communities will enjoy hairstyling with Balmain Hair Couture; beauty treatments with Le Rouge Français, Codage and Hydrafacial; olfactory workshops with Diptyque; Grey Goose vodka® mixology lessons; holistic beauty tips with Holidermie; strength and conditioning sessions with star coach Julie Pujols; decadent sweet treats by Maison Carrousel; a Vogue boutique; a 4D Sofitel MyBed™ experience; and a Sofitel Café. An exclusive Festival preview on October 13th at the Pavillon, with the support of Grey Goose vodka® and Laurent Perrier.

ART DE VIVRE VIDEO SERIES

Vogue has brought its artistic talents to a series of videos illustrating how Art de Vivre is expressed at Sofitel hotels and through the eyes of some of the world’s most fashionable people. In the first video to be released, part of a broader series that will spotlight global trendsetters and tastemakers, trailblazing model Inès Rau expresses her own personal approach to Art de Vivre against the backdrop of Sofitel Le Scribe Paris Opéra. As a French transgender model and activist, Ms. Rau is a champion of racial and gender diversity, breaking down barriers and influencing taste and culture on the Paris scene.

SIGNATURE COCKTAIL MENU IN COLLABORATION WITH GREY GOOSE VODKA®

Sofitel has teamed up with Grey Goose vodka® to create a series of exclusive cocktails for Sofitel, which will be available at Sofitel destinations worldwide.

The first cocktail to be introduced is Martini à la Mode – a modern take on the classic martini cocktail, reimagined through the lens of the Paris fashion scene. The cocktail is made with a blend of Grey Goose vodka® and the newly released Martini® Ambrato vermouth, then rounded off with fresh notes of French lemon and artisanal French orange blossom honey.

MORE VOGUE X SOFITEL AROUND THE WORLD

The global partnership between Sofitel and Vogue will feature ongoing activations and events at Sofitel destinations around the world, in collaboration with regional Vogue teams. Upcoming activations and events include both Sofitel New York and Sofitel Washington DC Lafayette Square with Vogue US, which will begin throughout the months of October and November 2022. 

Partnership Opportunity:
Accor's Sofitel Hotels & Resorts/Travel
Partner/Category:
Vogue /Media
Timing:
October 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2022-10-25
Last Modified on:
2022-10-26
Companies Involved
Tuck

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