Partnership:

Addams Family 2 and Valpak

Description:

Valpak partners with Cakewalk Entertainment & MGM announcing the release of Addams Family 2!  In support of the roadtrip storyline within the movie, 38 million Valpak envelopes will present postcards sent by Fester, Morticia, Wednesday, Pugsley & Gomez to households across the United States inviting them to join the trip and see the movie in theaters and On Demand starting October 1st.  This is the first time Valpak has versioned its evelope cover so that every neighborhood receives a mix of all the iconic characters.

Partnership Opportunity:
Addams Family 2/Theatrical
Company:
Cakewalk Entertainment
Partner/Category:
Valpak /Advertising
Timing:
October 4th Quarter 2021
Target:
Family
Adults
Promotional Elements:
Premiums / Giveaways
On Pack
Media Elements:
Direct Mail
Direct Marketing
Created On:
2021-09-29
Last Modified on:
2021-09-29
Companies Involved
Cakewalk Entertainment
Tuck

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