Partnership:

Adidas and Waffle House

Description:

Ahead of the annual Masters Tournament, Adidas and Waffle House partnered to create a limited-edition golf shoe. 

The end result is the TOUR360 22 Waffle House edition, with an off-white “batter-like” colorway and an unmistakable waffle pattern — both on the leather waterproof upper and on the brand’s signature 3 stripes on the side of the shoe. The transparent sole is designed to look like it has a generous syrup pour and, if that weren’t enough, the familiar Waffle House logo is prominent on the heel.

The TOUR360 22 Waffle House edition went on sale April 7 at Adidas’s website, on the adidas app and at select U.S. retailers, and was served up in a box designed to look like a Waffle House restaurant.

Partnership Opportunity:
Adidas/Fashion
Partner/Category:
Waffle House /Dining
Timing:
April 2nd Quarter 2022
Target:
Male
Female
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-04-11
Last Modified on:
2022-04-12
Companies Involved
Tuck

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