Description:
RICK AND MORTY and Adidas partnered to create a custom shoe.
The new sneakers, titled "X Speedportal", were available on Adidas' official website and came in a number of styles while mostly retaining the color scheme of the portals created Rick. In helping to promote the new shoes, football players around the world took part in the deal while also making appearances in the new video, including the likes of Mohamed Salah, Vivianne Medema, and Lionel Messi to name a few.
Partnership Opportunity:
Adult Swim's RICK AND MORTY/Television
Partner/Category:
Adidas /Fashion
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2022-07-28
Last Modified on:
2022-07-29
Companies Involved
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