IN 2014 - THE TRADITIONAL SHOPPING MALL VISIT WITH SANTA WAS COMPLETELY RE-INVENTED!

Brookfield Properties partnered with DreamWorks Animations in 2014 to bring to life the ultimate holiday photo experience entitled “Adventure to Santa”! Guided by their favorite Shrek characters, guests took a magical journey to the North Pole to see Santa. This multi-year partnership launched on November 6, 2014 and debuted in 5 premier shopping malls:

• Glendale Galleria (Los Angeles, CA)


• Oakbrook Center (Chicago, IL)


• The Parks at Arlington (Dallas, TX)


• North Point Mall (Atlanta, GA)


• Fashion Show (Las Vegas, NV)

Brookfield Properties continues this partnership with DreamWorks Animations and brings the "Adventure to Santa" experience to the following Brookfield Properties properties in 2015:

• Southwest Plaza (Denver, CO)


• Oakbrook Center (Chicago, IL)


• The Parks at Arlington (Dallas, TX)


• North Point Mall (Atlanta, GA)


• Fashion Show (Las Vegas, NV)

ADVENTURE TO SANTA GENERATED MILLIONS OF IMPRESSIONS & MEDIA VALUE!

Over 42,000 families directly experienced Adventure to Santa between November 6 to December 24 with estimated mall traffic of 18.3 Million during total set operations.

• 93% of shoppers that experience Adventure to Santa said It was either “Excellent” (73%) or “Very Good” (21%)


• 78% of shoppers said they came to the mall to specifically to attend Adventure to Santa


• Over ½ of the shoppers said the experience had a positive halo effect on DreamWorks and Shrek.

There are opportunities for 2015 and beyond!  Visit the ADVENTURE TO SANTA HOLIDAY EXPERIENCE page on MarketingPartnerships.com by clicking the "Property" tab above.