Partnership:

Airbnb and HOUSE OF GUCCI

Description:

MGM Studios and Airbnb partnered to celebrate the theatrical release of HOUSE OF GUCCI by allowing guests to stay at the iconic Villa Balbiano in Lake Como, Italy.

In HOUSE OF GUCCI family patriarch Aldo Gucci resides in a grand 16th century palazzo which is actually Villa Balbiano. Villa Balbiano is one of the most iconic homes on Lake Como and it was available on Airbnb. 

December 6, 2021 the iconic Villa Balbiano on Lake Como was accepting reservations for March 30, 2022. For one night only, patrons wereinvited to enjoy the historical palazzo. With rates starting at $1,126/night, guests had access to the first three floors of the house. 

 

 

Partnership Opportunity:
Airbnb/Travel
Partner/Category:
HOUSE OF GUCCI /Theatrical
Timing:
November 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2021-12-17
Last Modified on:
2021-12-23
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.