Description:
Airbnb partnered with mobile pet brand The Dodo on a promotion that emphasized pets with a new travel experience category.
The partnership consisted of the Airbnb Animal Experiences that was put together as the hub for animal lovers to interact in personal ways with animal as well as their owners.
One such aspect of the promotion was Penni the dog, which was a popular animal on The Dodo, offering people a hiking experience in Arizona through Airbnb.
The Dodo and Airbnb designed 95 different experiences based on The Dodo's shows.
Partnership Opportunity:
Airbnb/App
Partner/Category:
The Dodo /Pets
Timing:
October 4th Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Other
Influencers / Brand Ambassadors
Online
Social Media
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-06-11
Companies Involved
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