Partnership:

Aladdin and OmniVirt

Description:

The Walt Disney Company partnered with OmniVirt to promote the Aladdin Broadway musical with a 360 video advertising campaign.

The campaign used OmniVirt's 360 degree technology to showcase the Aladdin musical by allowing viewers to watch the show's premiere musical number "A Friend Like Me" in a completely 360 degree format. 

As fans viewed the 360 video, they could scroll around the digital sphere to see overlays of text which share interesting facts about the show. These facts included a golden indicator that directed users to drag or move their phone to see a message like "During the course of the song, the Genie travels the equivalent of 24 basketball courts in eight minutes."

Partnership Opportunity:
Aladdin/Live Entertainment
Partner/Category:
OmniVirt /Tech
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-07
Companies Involved
Tuck

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