Description:
Disney supported their direct-to-video release of ALADDIN AND THE KING OF THIEVES by partnering with General Mills. Through this partnership, ALADDIN was heavily promoted on a variety of General Mills products. These package promotions included a rebate offer with the purchase of ALADDING AND THE KING OF THIEVES and a mail-in coupon for an Aladdin character stamp set.
Partnership Opportunity:
ALADDIN AND THE KING OF THIEVES/Home Entertainment
Company:
Partner/Category:
General Mills /CPG
Timing:
August 3rd Quarter 1996
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-11-05
Companies Involved
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