Description:
Paramount Pictures and Piaggio USA partnered to promote ALFIE, released Nov. 5, and the launch of 2004 Vespa Granturismo 200. Online sweepstakes offered a chance to win a customized 2004 ALFIE Vespa Granturismo scooter. This promotion was supported by direct mail and co-branded posters of ALFIE and Vespa in all Vespa dealerships nationwide.
Partnership Opportunity:
ALFIE/Theatrical
Company:
Partner/Category:
Piaggio USA /Automotive
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-11-18
Companies Involved
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