Partnership:

ALICE IN WONDERLAND and Hot Topic

Description:
Disney Consumer Products partnered up with Hot Topic Inc. for the promotion of the film ALICE IN WONDERLAND. Disney tried to target consumers between the ages of 18-34 instead of the usual 6-11 age group. Hot Topic sold a line of Alice in Wonderland inspired clothing and accessories as an innovative way to bolster promotional efforts for the film while demonstrating that the Disney brand isn`t as princess-like as many consider them to be. Some Hot Topic stores in the Los Angeles area gave themselves a visual makeover that included an entrance designed to mimic a rabbit hole. The promotion ran for the first quarter of 2010.
Partnership Opportunity:
ALICE IN WONDERLAND/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Hot Topic /Retail
Timing:
March 1st Quarter 2010
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.