Description:
20th Century Fox teamed with Arizona ice tea to celebrate the theatrical release of ALITA: BATTLE ANGEL. As part of the partnership, Arizona and 20th Century Fox offered a chance for a fan to win a trip to LA for a VIP Fox Studio Tour. Fans entered the Arizona ALITA: BATTLE ANGEL sweepstakes online at Arizona's website. There was no purchase necessary and entry was open to U.S. residents over the age of 18. It ran from January 14 through February 22, 2019.
The promotion also consisted of a limited-edition collectible can branded with imagery from the film. The can was available to purchase online or wherever Arizona teas are sold.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Arizona /Beverages
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-04
Companies Involved
20th Century Fox Filmed Entertainment
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