Partnership:

ALITA: BATTLE ANGEL and Loot Crate

Description:
20th Century Fox teamed with Loot Crate to celebrate the theatrical release of ALITA: BATTLE ANGEL. Loot Crate released a range of items in subscription boxes through January and February ahead of the film's release, including figures, pins and clothing. Loot Crate also offered fans at San Diego Comic Con 2018 the opportunity to win an ALITA: BATTLE ANGEL meet and greet with the cast and filmmakers as well as access to never-before-seen footage from the film at comic-con. Entrants headed to Loot Crate’s booth to collect their ALITA: BATTLE ANGEL Pillars of Iron City Search Sticker Passport and their first sticker and then visited each ALITA: BATTLE ANGEL partner booth and post a photo to Instagram or Twitter with #AlitaPICS to collect all 6 stickers. Entrants returned their completed card to the Funko station at Loot Crate to receive prizes. The first 100 guests won a special Meet & Greet with director Robert Rodriguez, stars Rosa Salazar & Keean Johnson, and producer Jon Landau, and were some of the first fans to see footage from the film on Friday, July 20, 2018. Anyone who completed the search got a set of 3 Loot Crate collectible pins
Partnership Opportunity:
ALITA: BATTLE ANGEL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Loot Crate /Retail
Timing:
February 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2019-01-17
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.