National Basketball Association and The Dial Corporation teamed up to promote the NBA ALL-STAR GAME with the Right Guard "Never Get Caught Off Guard" NBA ALL-STAR Sweepstakes. Consumers entered online http://www/walgreens.com/rightguard or by mail. Winners were selected from a random drawing. One Grand Prize winner received 2 tickets to NBA ALL-STAR Weekend (airfare and hotel included) and 2 tickets to the Right Guard ALL-STAR Fantasy Camp. 50 First Prize winners received authentic NBA jersey of team choice. 200 Second Prize winners received $50 Walgreens gift cards. The sweepstakes lasted from September 26 through October 25, 2008. Promotional materials included specially-marked Right Guard products as well as promotional displays in select Walgreens stores.