Partnership:

ALL-STAR GAME (NBA) and Dial

Description:

National Basketball Association and The Dial Corporation teamed up to promote the NBA ALL-STAR GAME with the Right Guard "Never Get Caught Off Guard" NBA ALL-STAR Sweepstakes. Consumers entered online http://www/walgreens.com/rightguard or by mail. Winners were selected from a random drawing. One Grand Prize winner received 2 tickets to NBA ALL-STAR Weekend (airfare and hotel included) and 2 tickets to the Right Guard ALL-STAR Fantasy Camp. 50 First Prize winners received authentic NBA jersey of team choice. 200 Second Prize winners received $50 Walgreens gift cards. The sweepstakes lasted from September 26 through October 25, 2008. Promotional materials included specially-marked Right Guard products as well as promotional displays in select Walgreens stores.

Partnership Opportunity:
ALL-STAR GAME (NBA)/Sports
Company:
NBA
Partner/Category:
Dial /Health & Beauty
Timing:
4th Quarter 2008
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
NBA
Tuck

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