Partnership:

ALL-STAR GAME (NBA) and The Coca-Cola Company

Description:

Consumers encouraged to go to movie theaters to fill out a ballot for the NBA All-Star game and a chance to win trips to the game, prizes, etc. Movie Cash also a sponsor.

Partnership Opportunity:
ALL-STAR GAME (NBA)/Sports
Partner/Category:
The Coca-Cola Company /CPG
Timing:
3rd Quarter 1999
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-01-08
Companies Involved
Tuck

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