Disney Music Group partnered with Dell, Inc. to promote ALLSTAR WEEKEND with the Dell Inspiron 15R Laptop. Dell’s “Pop Click Switch” campaign featured the band in various promotional events including a flash mob performance at Hollywood & Highland in Los Angeles where ALLSTAR WEEKEND performed their single “Not Your Birthday”. Prior to going on stage the band members fiddled around with a Dell Inspiron 15R Laptop and put on the switchable lid covers designed exclusively for the laptop. The promotion ran Q2, 2011.