Partnership:

ALLSTAR WEEKEND and Dell

Description:
Disney Music Group partnered with Dell, Inc. to promote ALLSTAR WEEKEND with the Dell Inspiron 15R Laptop. Dell’s “Pop Click Switch” campaign featured the band in various promotional events including a flash mob performance at Hollywood & Highland in Los Angeles where ALLSTAR WEEKEND performed their single “Not Your Birthday”. Prior to going on stage the band members fiddled around with a Dell Inspiron 15R Laptop and put on the switchable lid covers designed exclusively for the laptop. The promotion ran Q2, 2011.
Partnership Opportunity:
ALLSTAR WEEKEND/Music
Partner/Category:
Dell /Tech
Timing:
March 1st Quarter 2011
Target:
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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