Description:
20th Century Fox teamed up with Dole to promote the theatrical release of ALVIN AND THE CHIPMUNKS: CHIPWRECKED. Dole placed CHIPWRECKED branded stickers on bananas at retail where consumers could scan custom QR codes and receive a CHIPWRECKED inspired ringtone. Everyday there was a different ringtone offered at the CHIPWRECKED branded website. This promotion ran during Q4-2011.
Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: CHIPWRECKED/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Dole Foods /CPG
Timing:
December 4th Quarter 2011
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
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