Partnership:

ALVIN AND THE CHIPMUNKS: THE ROAD CHIP and Chuck E. Cheese's

Description:

20TH CENTURY FOX and CHUCK E. CHEESE’S partnered for the “CHUCK E.’S CHIPMUNK caption” sweepstakes. To enter, contestants visited offerpop.com/campaign/786093. Once on the site contestants were promoted to name three menu items. They could enter the contest once a day. One grand prize winner received a treehouse adventure trip to Oregon for four. Two winners received a $50 gift card to the restaurant. The sweepstakes ran from December 7th through December 18th, 2015.

Fans who made a food purchase at CHUCK E. CHEESE’S received a free ALVIN AND THE CHIPMUNKS: THE ROAD CHIP knobby ball. The partnership was promoted on CHUCK E. CHEESE’S’ Facebook and Twitter pages. 

Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Chuck E. Cheese's /Dining
Timing:
4th Quarter 2015
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Signage
Created On:
2020-11-30
Last Modified on:
2016-01-25
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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