Partnership:

ALVIN AND THE CHIPMUNKS: THE ROAD CHIP and UTZ

Description:

20th CENTURY FOX and UTZ partnered for the “ALVIN AND THE CHIPMUNKS: THE ROAD CHIP Sweepstakes.” To participate, contestants entered on getutz.com. One grand prize winner received a trip to Miami with up to four guests. The trip included roundtrip airfare to Miami, one hotel room for three nights, four Hop-on/Hop-off sightseeing passes in Miami good for 2 days along with a private album party. The party consisted of one 90 minute, three song session in a recording studio, a personalized banner with their name on it, a photo shoot and a custom CD to take home. The sweepstakes ran from November 1st 2015, through January 2nd, 2016.

In addition the sweepstakes, UTZ also displayed images of ALVIN AND THE CHIPMUNKS characters on packages of Cheese Balls. This promotion was featured on UTZ’s official Facebook page.

Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
UTZ /CPG
Timing:
December 2015
Target:
Kids (6-11)
Tweens
Family
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2015-11-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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