Amazon Alexa and Chobani

Partnership:

Description:

As part of their anniversary celebration, where they gave free product to consumers during a 3-week period, Chobani tapped the latest in technology to enable more people to get their free Chobani yogurt with the help of Amazon Echo.

For 30 million Amazon Echo users, Chobani built a special Alexa skill/command enabling them to receive a coupon to use on their Amazon Fresh and Prime Now platforms. A custom online video prompting users to make the command ran on the Amazon platform.

Partnership Opportunity:

Amazon Alexa/Tech

Company:

Amazon

Partner/Category:

Chobani /CPG

Timing:

February 1st Quarter 2018

Target:

Male
Female

Promotional Elements:

Branded Content
Premiums / Giveaways
Discount / Special Offer / Promo Code