Partnership:

Amazon Alexa and Chobani

Description:
As part of their anniversary celebration, where they gave free product to consumers during a 3-week period, Chobani tapped the latest in technology to enable more people to get their free Chobani yogurt with the help of Amazon Echo.

For 30 million Amazon Echo users, Chobani built a special Alexa skill/command enabling them to receive a coupon to use on their Amazon Fresh and Prime Now platforms. A custom online video prompting users to make the command ran on the Amazon platform.

Partnership Opportunity:
Amazon Alexa/Tech
Company:
Amazon
Partner/Category:
Chobani /CPG
Timing:
February 1st Quarter 2018
Target:
Male
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Email
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Amazon
Tuck

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