Description:
Amazon Live partnered with Mitsubishi on a promotion that unveiled the 2022 Outlander.
Amazon Live, the livestreaming platform of Amazon, collaborated with Mitsubishi to unveil the 2022 Outlander to the public. This partnership represented the first time a car had been debuted on Amazon Live.
The debut of the 2022 Outlander was done through a specially-created video teaser than premiere of the vehicle. This premiere was streamed on Amazon Live on Feb. 16 at 6 pm ET.
Partnership Opportunity:
Amazon Live/Streaming
Partner/Category:
Mitsubishi /Automotive
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-02-12
Last Modified on:
2021-02-17
Companies Involved
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