Description:
Amazon Prime partnered with TikTok to launch a Prime Video series exclusively for TikTok.
The partnership consisted of Amazon Prime Video France collaborating with TikTok to launch "Cités." This series followed a group of friends who use TikTok to explore the cultural history of France.
The series was 12 episodes of up to 60 seconds that ran exclusively on Tiktok through Amazon Prime's official TikTok page. The series also pulled its cast from TikTok by using the #PrimeVideoCasting challenge which received more than 45,000 participants and 105 million views.
Partnership Opportunity:
Amazon Prime/Streaming
Partner/Category:
TikTok /App
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Print Advertising
Social Media
Print Advertising
Social Media
Created On:
2021-03-08
Last Modified on:
2021-03-17
Companies Involved
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