Partnership:

Amazon Prime Video's Thursday Night Football and DraftKings and Little Caesars

Description:

Prime Video announced that DraftKings Inc. and Little Caesars are the key sponsors for Thursday Night Football (TNF.) These brands collaborated with Prime Video to create an exciting fan experience for the first exclusive season-long NFL broadcast package on a streaming service, beginning on September 15, 2022 when the Los Angeles Chargers took on the Kansas City Chiefs.

Little Caesars is the Official Pizza Sponsor of the National Football League, and the presenting sponsor of the TNF Tonight pregame show. During the show, Little Caesars presented a segment about player preparation for the game, and fans were able to easily order their pizza for the game using an on screen QR code, receive a perk with every order, and be entered to win big ticket prizes. The company also advertised during TNF Español, the exclusive Spanish-language broadcast of all 15 TNF games on Prime Video and Twitch.

DraftKings is the exclusive pregame and in-game odds provider for TNF. During the TNF Tonight pregame show, DraftKings odds provided the basis for the “TNF Predictions” segment with the on-air talent, as well as a featured same game parlay which will be available for eligible customers to bet on through the DraftKings app.

Partnership Opportunity:
Amazon Prime Video's Thursday Night Football/Streaming
Partner/Category:
DraftKings and Little Caesars /Dining
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2022-09-26
Last Modified on:
2022-09-27
Companies Involved
Tuck

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