AMC Entertainment, the largest theatrical exhibitor in the United States and the world, collaborated with Walmart on an exclusive launch of AMC’s all new lines of microwave and ready-to-eat popcorn items, beginning with featured endcaps, which prominently display AMC Perfectly Popcorn in hundreds of Walmart locations around the United States. On March 11, popcorn lovers could enjoy select AMC Perfectly Popcorn varieties, available on Walmart endcaps, just in time for the Academy Awards, which aired on March 12.

With this new AMC Theatres popcorn product launch, AMC brought its Perfectly Popcorn movie theatre popcorn taste and aroma to the comfort of home. AMC’s Popcorn line included six total new items, including three flavor varieties of microwave popcorn and popped popcorn. Consumers could enjoy both AMC’s microwave popcorn and popped popcorn in the following flavors – Classic Butter, Extra Butter, and Lightly Salted. The microwave Extra Butter variety comes with buttery topping packets, allowing consumers to replicate that ultimate movie theatre experience of adding even more butter flavor to their popcorn.

All six varieties of AMC’s new popcorn line featured that amazing AMC Perfectly Popcorn taste which, until now, was only available at an AMC movie theatre.
Following the exclusive launch at Walmart locations this spring, AMC anticipates broader distribution channels for its new line of microwave and ready-to-eat popcorn later in 2023.