Partnership:

American Airlines and Rover

Description:

American Airlines partnered with Rover in a unique partnership that gave consumers a chance to earn AAdvantage bonus miles.

New and existing Rover customers could link their American Airlines AAdvatage account to their Rover account and receive 2,000 American Airlines AAdvatage miles after their first booking. Consumers who link their accounts would also receive 1 mile for every $1 they spent on future bookings. 

Partnership Opportunity:
American Airlines/Travel
Company:
American Airlines
Partner/Category:
Rover /App
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-30
Companies Involved
American Airlines
American Airlines
Tuck

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