Partnership:

American Cancer Society & NFL's Crucial Catch and Addison Rae

Description:

The American Cancer Society and Addison Rae partnered to give one fan a very special Super Bowl experience.

Through their Crucial Catch initiative with the NFL, the American Cancer Society (ACS) and TikTok star Addison Rae teamed up to raise $500,000 and give one lucky fan a very Super experience. 

By donating $10 or more to ACS via www.cancer.org/superbowl, NFL fans were entered to win the Crucial Catch Super Bowl Sweepstakes. The winner (and one guest) of this sweepstakes received round-trip airfare to Los Angeles, lodging, a meet-and-greet with Rae, pregame sideline passes, tickets to Super Bowl LVI with Rae, tickets to the NFL Honors awards show in LA, and other exclusive perks!

The mission of Crucial Catch is to fight cancer by increasing early detection and prevention resources. The money raised from these contest submissions directly help their efforts to make vital resources available and, hopefully, put an end to cancer!

Partnership Opportunity:
American Cancer Society & NFL's Crucial Catch/Non-Profit Organizations
Company:
American Cancer Society
Partner/Category:
Addison Rae /Television
Timing:
February 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-01-19
Last Modified on:
2022-01-28
Companies Involved
American Cancer Society
American Cancer Society
Tuck

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