Description:
American Eagle partnered with VY Esports to launch Experiential Development for Gaming and Esports, a virtual esports event.
The partnership consisted of American Eagle sponsoring the event from VY Esports which was livestreamed from the Edgelive.gg website as well as various Twitch channels on July 25. The event featured gaming influencers such as Jess Brohard in addition to celebrities such as LA Chargers safety Derwin James.
Partnership Opportunity:
American Eagle/Fashion
Partner/Category:
VY Esports /Gaming & Esports
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-17
Companies Involved
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