Partnership:

American Girl and Crocs

Description:

American Girl, a Mattel brand, has teamed up with Crocs to launch a playful, limited-edition clog collection that celebrates friendship, confidence, and self-expression. The collection features matching pearlized white Crocs for kids and their 18-inch American Girl dolls, available exclusively online starting June 5.


The American Girl x Crocs collaboration puts a fresh, whimsical spin on the classic Crocs clog. The children’s version features berry-colored stars, a heel strap, and six permanently attached Jibbitz charms—including the American Girl logo, a teacup, a bow, a shopping bag, and a reading girl pin. Each pair is designed to let kids wear their imagination with every step.

For the first time ever, the collection also includes doll-sized Crocs, created with the same details and charm as the kids’ version. Now, kids can twin with their dolls in this charming and nostalgic footwear moment that blends comfort, fashion, and storytelling.

“This collection captures the joy of matching and the magic of friendship,” said Allison Sutherland, SVP of Brand Marketing at Mattel. “It’s a perfect fit for American Girl fans who love to express their personality through style and play.”

The American Girl x Crocs Classic Clogs for kids retail for $50, and the doll-sized version is available for $22, both recommended for ages 5 and up. Shoppers can find them while supplies last at AmericanGirl.com.
Partnership Category:
Toys
Company:
American Girl
Partner/Category:
Crocs /Fashion
Timing:
June 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
Micro site
Online
Other
Signage
Social Media
Created On:
2025-06-19
Last Modified on:
2025-06-18
Companies Involved
Tuck

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