Description:
All text messaging users could receive alerts on their wireless phones giving them "American Idol" fan news, behind-the-scene information and more.
Partnership Opportunity:
AMERICAN IDOL/Television
Partner/Category:
AT&T /Communications
Timing:
3rd Quarter 2002
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
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