Partnership:

AMERICAN IDOL and AT&T

Description:
Fox Broadcasting Company partnered with AT&T for the television show AMERICAN IDOL. AT&T hosted an online sweepstakes and to enter, contestants had to visit www.americanidol.com/community/sweepstakes and fill out the online registration form. One grand prize winner was selected from the entrants and received a 4-day /3-night trip to Los Angeles,that consisted of the following: (a.) Round-trip coach class airfare for the grand prize winner and a guest to Los Angeles; (b.) Three nights hotel accommodation; (c.) airport transfers and ground transportation; (d.) $250 spending money; and (e.) two AT&T VIP seats at the “Top 7” American Idol live taping event. The sweepstakes ran from February 20, 2013 through March 20, 2013.
Partnership Opportunity:
AMERICAN IDOL/Television
Partner/Category:
AT&T /Communications
Timing:
March 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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