Ford re-upped its exclusive auto sponsorship of Fox`s AMERICAN IDOL with a new series of "Focus On" vignettes featuring AMERICAN IDOL contestants, "Focus Room" segments featuring contestants being interviewed before/after auditioning, and the expansion of product placement to include the Ford Ranger, Expedition, Escape, Mustang and Thunderbird. Ford vehicles were also featured in contestant music videos which ran on the show and online at Ford.com and idolonfox.com.