Description:
Fox Broadcasting and Ford partnered to promote AMERICAN IDOL and the new Ford Fusion sedan. Each Wednesday consumers watched the Ford Music Video during AMERICAN IDOL, then went online for a chance to win the grand prize: a brand new Ford Fusion and a trip to the AMERICAN IDOL finale. Consumers entered to win at www.fordidol.com. Sweepstakes ended May 18, 2006.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Ford /Automotive
Timing:
January 1st Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-19
Companies Involved
20th Century Fox Consumer Products
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