Partnership:

AMERICAN IDOL and iTunes

Description:
Fox and iTunes partnered to promote AMERICAN IDOL, offering fans the opportunity to purchase performances from the show for their iPods. Customers were able to purchase songs for 99 cents and viewers were able to purchase full videos of the Top 12 finalists’ performances for $1.99. iTunes provided exclusive direct links from the free streaming performance videos on americanidol.com.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
iTunes /Retail
Timing:
February 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-20
Companies Involved
20th Century Fox Consumer Products
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.