Description:
Fox and iTunes partnered to promote AMERICAN IDOL, offering fans the opportunity to purchase performances from the show for their iPods. Customers were able to purchase songs for 99 cents and viewers were able to purchase full videos of the Top 12 finalists’ performances for $1.99. iTunes provided exclusive direct links from the free streaming performance videos on americanidol.com.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
iTunes /Retail
Timing:
February 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-20
Companies Involved
20th Century Fox Consumer Products
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