Description:
Old Navy and AMERICAN IDOL partnered to promote the long awaited final episode of AMERICAN IDOL 3. In the "Finale Flyaway Game" participants had their chance to win the Grand Prize: a trip for 2 to L.A. to attend the AMERICAN IDOL FINALE, finale party passes, and $1,000 cash. To enter, contestants logged onto www.oldnavy.com to fill out the official entry form. Contest ran 2/6/04 through 4/12/04. The promotion was also supported through in-store radio ads.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Old Navy /Retail
Timing:
February 1st Quarter 2004
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-25
Companies Involved
20th Century Fox Consumer Products
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