Description:
Coca-Cola and 20th Century Fox Television teamed up to promote AMEICAN IDOL. Coca-Cola offered consumers a six-pack of 8 oz., limited edition, season one AMERICAN IDOL collectible bottles. These collectible items were found in participating retailers such as: Kroger, Ralphs, Baker`s, and Fry`s Food and Drug Stores. The promotion was available for a limited time in 2005.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
The Coca-Cola Company /CPG
Timing:
March 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-14
Companies Involved
20th Century Fox Consumer Products
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