Partnership:

AMERICAN IDOL and U.S. Lottery

Description:
Fox Television and the U.S. Lottery teamed up in promotion for the television show AMERICAN IDOL with a lottery scratcher. Contestants were to match any of your numbers to either Idol number, as the customer won the prize shown below that number. Winners received $20,000 top prizes, along with over 500 American Idol-branded merchandise prize packs and an all-expenses paid trip for two to see the American Idol finals live.
Partnership Opportunity:
AMERICAN IDOL/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
U.S. Lottery /CPG
Timing:
January 1st Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-20
Companies Involved
20th Century Fox Consumer Products
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