Partnership:

American Red Cross and HBO: Game of Thrones

Description:
HBO teamed with the American Red Cross to promote the final season the television hit, GAME OF THRONES.

The partnership consisted of Bleed For The Throne, a promotion which encouraged fans to help end blood shortages worldwide.

This partnership represented the largest blood donation promotional effort by an entertainment company in the history of the American red Cross.

The partnership included an immersive experience at SXSW from March 7-9, 2019, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12, 2019.

Fans who donated during this time recieved an exclusive Bleed For The Throne t-shirt, while supplies lasted. Additionally, those fans who donated prior to March 17 were automatically entered for a chance to win a trip to the season premiere of GAME OF THRONES' final season.

Partnership Opportunity:
American Red Cross/Non-Profit Organizations
Company:
American Red Cross
Partner/Category:
HBO: Game of Thrones /Television
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Licensed Product
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2022-06-14
Companies Involved
Darren I
Darren I National Executive Director, Marketing American Red Cross
Tuck

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